The history of the Sydney travel market is one of raw tourism. Its nature is to lure the tourist with a single city, and not to consider the positive and the negative aspects of the tourism industry. This article will discuss some of the long-standing attitudes that have shaped the Sydney travel industry.
St. Lucia as a travelling destination. In 1840, St. Lucia was the first Atlantic Island to be opened to European tourists. On visiting St. Lucia, William Stede Bonnet had a major impact on the early history of the colony. He was to build the royal college at Melbourne, and to dedicate his family to the work of the charities he founded.
Traveling tours were introduced in New South Wales. The first official periodical of this travelling was the Australian Tourist Guide in 1890. Its design, according to the inaugural issue, was to create the impression that Australia was a country that had been cultivated by years of hard work. In an effort to promote the view that Australia had natural attractions, instead of artificial beautification, the magazine included country houses, beaches, mountain ranges, deserts, rivers, etc. To promote the people of Australia, the magazine featured the names of a variety of professions that occupied its contributors, including the names of the states.
Travel brochures were first distributed for use in businesses. The route travels, the weather conditions, etc. were described in detail. The purpose of these published articles was to attract business customers to the hotels and resorts that were covered in the publication. As the travel publications grew in popularity, more clubs, tours, and businesses began to publish travel magazines.
While many of these travel publications became world-famous, it was not until around 1900 that the first of the major travel agents became internationally famous. These were the people who took the interest in using the most modern travel aids to communicate information about travel and to attract travelers.
The first of the major travel agencies was National Travel Companies and started its business in Sydney in 1901. Although the most famous feature of the first National Travel Company was its travel journal, which was used as a brochure by other travel agencies, it was not until the company was owned by the Wells Fargo Bank that travel agencies began to receive recognition as an industry. These travel agencies also became professionalised, and some of them began to specialize in one area of travel or another.
Some of the first travel agents were small, family firms that were established in Sydney. In those days, the business of taking travellers around the country was a very valuable service. The large travel agencies got their start when business men realised that travel was a profitable commodity.
It was not until the 1930s that the larger Sydney travel companies began to operate, and they were mostly non-profitable companies that operated from home. But the New South Wales travel industry was not to remain without competition for long.
The development of the private charter bus service and the establishment of the Westpac Hotels chain gave rise to the hotel industry. It was not until the 1970s that the first competition to Sydney’s hotel industry occurred. However, this competition did not cause the chains to disappear, as they continued to provide the highest quality hotels in Australia. Over the years the hotels have become increasingly innovative and more customer-focused.
Over the last few decades, the Sydney travel industry has slowly been changing. The growth of the flight industry has led to the expansion of the flight services to new areas, and the growth of the airport industry has led to the development of new air terminals at major cities around the world.
With the popularity of the tourism industry growing at a rapid pace, many of the smaller independent companies are finding it difficult to compete with the larger companies. The economic downturn has seen some of the small companies close, and there are a number of places where smaller companies are opting for large corporate branding and advertising budgets. As the major companies continue to be on the road promoting their products and services, small businesses will continue to face problems in maintaining their brand awareness, and in recruiting the people they need to expand their presence.
It is important for the people of Sydney that the travel industry remains vibrant and healthy. If this happens, it will help provide jobs and opportunities for local and foreign residents alike.